YouTube Introduces AR Beauty Try-On, A Virtual Makeup Experience that Lets Viewers Try On Makeup Within YouTube App

There's no way to protest that beauty regimen tutorials and makeup reviews are increasingly becoming more popular content on YouTube. Ask any of your girlfriends who are into beauty fad and you'll immediately get a nod they get most of their makeup skills from YouTube.

Thanks to thousands of YouTube content creators who regularly feed viewers with tutorials and beauty products reviews for their millions of followers.

Now, in another Augmented Reality (AR) initiative from Google, the company seeks to give YouTubers a notch higher experience when watching makeup tutorials on its YouTube app. With the launch of AR Beauty Try-On, viewers can now virtually try on makeup within the YouTube app.

Here's How YouTube's AR Beauty Try-On Works

Once available, your iOS YouTube screen will be split into two: makeup tutorial actively playing at the top, a stream from your own front camera at the bottom. And right within that screen, a palate of colors (maybe a shade of lipstick) can be tapped and virtually applied to your own lips and you'll immediately see how it looks on your lips in real-time.

It's really one powerful feature that should help you as a consumer decide what to buy next.

How YouTube's AR Beauty Try-On Benefits Brands

Other than casual customers who turn to YouTube for beauty tips and reviews, there's another real winner here: brands. Brands including M·A·C Cosmetics can easily tap YouTube's pool of influencers and launch AR Beauty Try-On campaigns to promote their products to over two billion monthly viewers.

This Augmented Reality App Lets You Create Your Own Portal, Teleport to New Places (iOS)

Google says it already tested this new, immersive YouTube experience and revealed that 30 percent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.

Source: Google

This Augmented Reality App Lets You Create Your Own Portal, Teleport to New Places (iOS)

Since the release of Apple's ARKit back in 2017, we've seen how it stirred the pot of curiosity among app developers wanting to deliver a whole new level of user experience.

Online retailers like Lacoste for instance now employs AR app to let customers virtually try on shoes. IKEA also has an AR app where customers can visualize how a piece of furniture fits and looks in their homes.

Augmented Reality isn't only disrupting retails. Right now, we're also seeing cool AR apps that virtually take you to other places around the world.

One of those apps that caught our attention is Portal: Learning with AR. It's a fun app best played with kids that let you explore the world at your fingertips.

Currently available in iOS, Portal: Learning with AR lets you create portals where you can walk right in and experience a different world (virtually of course). The portal is quite immersive; you can interact and walk around.

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Portal: Learning with AR is one basic Augmented Reality app that proved fun and useful. You can let your kids or students visit ancient medieval Rome or a green energy field.

LINK: Portal: Learning with AR