A once popular blogging behemoth Tumblr will soon get a new home. It’s WordPress.
Automattic Inc, the maker of world’s most popular Content Management System, is currently in talks with Tumblr’s Verizon Communications Inc for potential acquisition as part of the latter’s media overhaul.
While no definite sum floats around the deal yet, one source familiar with the matter says it will be a “well below” $20 million deal.
Automattic Inc is said to rehome Tumblr’s 200 existing employees and vowed to maintain Tumblr’s existing porn ban.
Tumblr’s Early Years
Back in the days when no Facebook, Reddit, and Twitter yet, Tumblr used to be the go-to place for people who love to share online contents such as photos, music, videos, and blogs. The free service grew exponentially, with millions of daily active users soaked in addictive, user-generated contents hosted on their platform.
With a userbase that large, that got the attention of Yahoo, which acquired Tumblr for a whopping $1.1 billion under the helm of Marissa Mayer last 2013 until Verizon acquired Yahoo in 2017 for $4.8 billion.
